Gra_002
Defi Foods /
Brand
Visual Identity
Graphic Design

Defi Foods, by KFM Foods Canada, is the embodiment of organic luxury in the gourmet chocolate market. The brand's identity and logo are thoughtfully crafted to convey the exceptional quality and organic nature of its products. Embracing elegance and the essence of nature, the logo is designed with cacao leaves nestled within a clean, minimalist border, symbolizing the brand's dedication to purity and superior standards. The selected color palette, featuring rich earthy greens, warm sandy tones, and subtle pinks, mirrors the raw, natural elements from which these chocolates are born. This branding journey has culminated in a visual identity that narrates the story of sustainable luxury and underscores the high quality that Defi Foods stands for.